I recently saw an entrepreneur pitch ownership
to a possible investor.
The investor, of course, counter-offered
and the entrepreneur walked away,
refusing to negotiate.
You, as a vendor or potential partner,
may be entering a boardroom
to pitch a product or a deal
but your prospect is there to negotiate.
Expect it, prepare for it.
Run through what if scenarios in your mind.
Don’t walk away from a possibly better opportunity
because you have another one stuck in your mind.