There was a solar eclipse
on Monday.
Some Romance writers
were blasé about it.
They’d seen eclipses.
It wasn’t a big deal.
I was super excited
about it.
I posted facts, jokes, insights
about eclipses.
I engaged readers (customers).
Readers felt my excitement
and it fed theirs.
Their eclipse moment
was more.
The connection between us
deepened.
Being jaded and cynical
and bored
doesn’t sell products/services.
Show your passion.