I received some spirited emails
from client k readers
about yesterday’s post
on the lack of representation
in the Forbes article.
Some business builders are sick and tired
of political correctness.
This is client k.
I don’t give a f*ck
about political correctness
here.
I talk about a$$hole vendors
and how to get raises
from bastard bosses.
I was using that article
to talk about
marketing correctness.
If you want to sell to a group,
show folks from that group
in photos.
It sends a signal
that hey, you notice them.
You take their preferences
into consideration.
You want to do business
with them.
If you don’t show
folks from a group,
you send the opposite message.
This product or service
isn’t for them.
They should keep looking.
You get the customers
you market to.