In the past,
small business could compete
price-wise
with larger companies,
on customized products.
It was a niche
we could easily own.
That’s not true anymore.
With computers and robots,
customization is becoming
less and less expensive
to do on a huge scale.
“The future clearly belongs
to these mass customization
opportunities,
situations where
there is little cost
associated with stop and start,
little risk of
not meeting expectations,
where a robot and software
are happily shifting gears
all day long.”
If you rely on customization
to give you a competitive advantage,
you might wish to
investigate other ways
to be different.