One Call-To-Action Per Newsletter

I send out my
romance writing newsletter
once a month.
I started sending it out
only on release days.
There would be one call-to-action
– buy the new release.

If I didn’t have a release
for a couple of months,
however,
I’d receive emails
from concerned readers
who thought they’d somehow unsubscribed.

After changing to
once a month newsletters,
my readers are, ironically, happier.

I still, however, have
one call-to-action
per newsletter.

As Richard Israel
shares

“One clear call-to-action
focuses your audience
and can help drive more traffic
to the landing page
you care about most.”

Have one call-to-action
per newsletter.