A buddy commented yesterday
that he didn’t know why
Donald Trump continually repeats
that Hillary Clinton is a crook.
There’s a simple answer.
Repetition works.
If we repeat something
over and over again,
people will start to believe it.
It doesn’t matter if it is the truth.
I do this in my books.
My latest hero is wild.
That’s the marketing angle I’m working.
In every piece of marketing copy,
I’ve used that exact word – wild.
Now, I can post
the tamest, most boring passage
with that hero
and readers will view him as wild.
Repetition is powerful.
If you have a message
or a branding
you want prospects to grasp,
repeat it
again and again.