We talked yesterday
about why we should qualify prospects.
I received emails
asking how to do this.
Usually, we apply friction.
If we want to discourage
folks who aren’t serious
or who are looking for freebies,
we give them a task to do
(for example, a survey to fill out)
or charge them something
(buy X to get the free gift).
I simply don’t market to the prospects
I don’t want.
I need paying customers.
I don’t market my books around pricing.
I talk about how customers
will want to read my books
as soon as they release
or they’ll risk hearing spoilers.
I give exclusive free stories
to newsletter subscribers only.
They’re part of a club,
a club with members who BUY books.
You’d think that would discourage readers
from trying my books.
It does the opposite.
You don’t want every customer.
You want the RIGHT customer.
Don’t be afraid to qualify prospects.