One of the most powerful things
I’ve recently done
with my writing business
is realize that some readers (prospects)
will never be my readers (customers).
And that I don’t want them
to be my readers (customers).
Once I realized that,
I could focus on the readers (prospects)
I DID want,
ensuring I made them happy.
“Atlanta-based marketing coach
Melissa Galt
claims one of her best moves
in her previous career
as an interior designer
was to start strictly qualifying prospects
before taking them on.
“My workload dropped in half
and my income doubled
over the course of nine months,”
Galt says.”
Qualify your prospects.
This is fantastic!
Pick yourself, pick your customer. Don’t worry about everyone else.