When I first started out
building my readership
(my customer base),
I touched every reader (customer)
I added.
I emailed them
or chatted with them
or interacted with them
in some way.
I told myself
that this grueling
one by one build
would ease over time.
I wouldn’t have to touch
each customer.
I was wrong.
I continue to touch each reader (customer).
The difference is
my ‘touching’ is more efficient.
I might copy and paste
common answers to reader questions.
I might answer 50 emails in a row,
rather than 1 email.
I might post something to FB
and 500 people,
rather than 5 people
see it.
But I’m still ‘touching’
each reader (customer).
You will ALWAYS build
your customer base
one customer at a time.
It is merely that this ‘time’
is shorter.