Today is Valentine’s Day.
I write romance novels.
You would think that
today would be a great sales day.
It isn’t.
It is one of the worst sales days
for romance novels.
Why?
Because readers
who are in a happy relationship
spend the day with their other halves,
not reading.
Readers
who are NOT in a happy relationship
don’t want any additional reminders
of their not-so-lovey-dovey status.
They avoid romance novels today.
This is one of the many reasons
why we need to associate with
peers in our industry.
Experienced romance writers
know this fact
about Valentine’s Day.
Others don’t.
If your industry has an association,
consider joining it.
If it doesn’t,
seek out peers in the industry.