Since I’ve hit the USA Today best seller lists,
readers assume that
I have a personal assistant
handling all of my correspondence.
This has been an eye-opener.
I offered an eBook for free
to newsletter subscribers.
Some readers wanted a copy
but didn’t want to sign up
for my newsletter.
I have no problem with this
but when they ask for this,
they ARE asking for a favor.
Some readers are very curt
and borderline rude
with the ‘assistant’
they assume is answering my emails.
When I answer
(I don’t have an assistant),
they become super polite
and express much more appreciation.
Remember this
when you,
as the owner of the company,
deal with customers.
They’re likely MUCH more polite
to you.
Don’t assume customers are as nice
to your employees
as they are to you.