I talked yesterday
about the issues with
trying to duplicate a success.
It is equally fruitless
trying to duplicate a failure.
A loved one scoped out
the Amazon bricks and mortar store
in Seattle.
It looks almost identical
to every other book store,
book stores that are failing.
I expected more from Amazon.
They revolutionized the online bookstore
(yes, these existed before Amazon).
I expected them to do the same
with bricks and mortar book stores.
They didn’t.
They duplicated a failing model.
If you duplicate a failed business,
it is highly likely
that you will fail also.