A book becomes popular,
usually because it is unique
in some way,
then a thousand similar books
are immediately published.
Most of these books
won’t find success.
We see this in other industries also.
A unique business idea
becomes successful
and a flood of me-too products
enter the market.
These me-too products, again,
are rarely as successful
as the original.
We KNOW,
in our guts,
this will happen,
yet it is human nature
to seek the ‘easy’ route,
to want a proven formula
for success.
There aren’t any easy routes
to success.
Don’t duplicate
today’s big hit.
Be original.
Be unique.
Be tomorrow’s big hit.