My brilliant editor
had her price list on her home page.
I told her to move it to a separate page
and put her testimonials on her home page.
She doesn’t want writers
who are looking for a cheap edit.
She’s better than that.
She deserves writers
who will appreciate what she does.
“If you find yourself saying,
“you can hire anyone, and I’m anyone,”
then you’re selling yourself short.
And if you find yourself arguing
with potential clients
about what this sort of work is worth,
it may be that you’ve chosen
the wrong clients.”
Price is A factor
your clients might consider.
It shouldn’t be the first factor
or the only factor.
If it is,
reconsider your marketing.