One of your resellers
hasn’t paid you in months.
You don’t like supporting
one of your products.
You know an update in a product
is coming soon
or a price drop
or a price increase.
You’re tempted to tell customers
‘Don’t buy from her’
or
‘Don’t buy this product of mine’
or
‘Wait to buy this product.’
Resist that temptation.
Why?
Because prospects won’t hear
the restriction
around this don’t buy message.
They won’t buy from ANY reseller
or
they won’t buy ANY of your products
or
they will wait FOREVER to buy.
Yes, this might mean
you take a sales hit.
(I haven’t been paid by
one of my publishers in a year.)
But you’ll keep those customers
and selling to existing customers
is much easier
than tracking those prospects down again.
Never send don’t buy messages.