Romance writing is
a subscription business.
Writers usually don’t make
big money on one book.
We make money
on a constant stream
of books.
Our newsletter heavy
marketing focus
is due to this thinking.
Anne Janzer,
author of Subscription Marketing,
shares
Businesses can build
a subscription-based business
in a variety of ways,
“like providing great content
[in newsletters or on websites],
creating community
around their offerings
and making the
customer relationships
fun and rewarding.
Those who do so
tend to increase revenues
from existing customers.”
Can you use subscription marketing
in your business?