In this age of global competition,
it is more important than ever
to develop a distinctive brand.
That isn’t easy.
As Hedi Slimane,
the creative director
for Saint Laurent Paris,
shares
“Every single detail
seems important.
It is about consistency,
an aesthetic equation
that needs constantly to evolve.
It is quite overwhelming
to design all those elements,
but if the house wants
to keep a distinct voice
there is no other choice.
Every single block,
from design to communication,
needs to stay perfectly aligned.”
The good news is…
the smaller the company,
the easier it is
for all of the employees
and decision makers to stay aligned.
Invest thought
into every aspect of your brand.