The big New York publishers
don’t understand Amazon,
the biggest bookseller
in the world.
One of the most important
fields
in an Amazon listing
is the tags.
Tags are the key words
readers search on.
Many New York publishers,
because they load through
a third party,
don’t use tags at all.
They certainly don’t use tags
the way they should
on Amazon.
What does that mean?
It’s often easier
for a self-published book
to rank high on Amazon
than it is
for a New York published book.
Being big, in this case,
is a disadvantage.
The thing is..
there’s ALWAYS a case
where being big
is a disadvantage,
where you as a smaller company
have the strategic advantage.
Battle the bigger companies
where you have
the strategic advantage.