I recently participated in
a workshop held by
a large New York Publisher.
The digital marketing expert
from this publisher
was asked the first question.
His answer was wrong.
It was so wrong
that the audience was speechless.
After that answer,
people started to leave.
The remaining people
pushed back on every answer.
He’d lost all credibility.
The sad truth is…
EVERYONE involved in the workshop
lost credibility.
You’re not a human Google.
No one expects you
to know everything.
If you don’t know an answer,
tell the asker
that you’ll get back to her.
Don’t guess.