I’m self publishing
some stories this year.
One of the first things
I did,
once I received estimates on costs,
was complete a breakeven analysis.
My goal isn’t to breakeven.
So why would I complete
a breakeven analysis?
Because it reassured me
that I COULD profitably self publish.
I’m already selling the units
necessary to break even.
Because I now know I need stories
with at least the same appeal to readers.
Because I now know if I have a dud,
a low selling story,
it is possible to make up the sales
with another better selling story.
Yes, breakeven isn’t your goal
but a breakeven analysis
can still benefit your business.