There’s Nothing Sexy About Building A Business

Entrepreneurs are like writers
in that
the general public
thinks our roles
are much sexier
and a lot easier
than they really are.

It doesn’t matter
how many times
I tell my friends and family
that most of my day
is spent marketing
or doing promo.
They think I’m eating bonbons
while gazing at hunky cabana boys.

Andy Jacobi,
Founder of
Untamed Sandwiches,
shares

“I am sweeping floors.
I am mopping.
I am making sandwiches.
I’m putting cheese on bread.
There’s nothing sexy
about 95 percent
of what I do.”

If your reality
doesn’t match your friends’ expectations,
that’s okay.
No entrepreneur’s reality does.