The Two Different Ways To Run A Business

Entrepreneurs often hear
that we should have an end goal
in mind.
What does that mean?

Diana Lovett
founder of Cissé,
shares one of the best
pieces of advice
she’s received
(given to her
by a successful entrepreneur).

“She told me,
‘There are two different ways
you can run your business:
Either grow it slowly
with an emphasis on profitability,
or grow it to scale
and position yourself for an exit.'”

Are you building your business
for you to run
or for others to eventually manage?