The lowest price for any product/service
is zero
and there will always be someone
willing to offer it for free,
on the hopes she will get more business,
paying business.
If we can’t compete on price,
some of us
will try to load our product
with more features,
hoping to appeal
to EVERYONE.
That’s impossible.
Today, I read the marketing copy
for a 600 page romance novel
with a vampire/werewolf time traveling Duke
as the hero
(offered for free, of course).
A vampire hero is cold and aloof,
unemotional.
A werewolf hero is wild and savage,
driven on instinct.
Combining these attributes
into one product
almost guarantees
both groups of prospective customers
are unhappy.
More isn’t always better.
Sometimes it is merely more.
And your product will never
have EVERYTHING.