If I can’t sell a story idea
in one sentence,
I don’t write it.
If readers don’t immediately get
the idea,
they won’t buy the story.
Charles Michael Yim,
Founder and CEO
of
Breathometer
shares
“Simplicity is key.
It doesn’t matter how advanced,
how scientific your company is.
If the average consumer or investor
is trying to understand your business,
you need to boil it down
to the most basic fundamentals.
Whether it’s Shark Tank,
Richard Branson,
or any other meeting I’m in
for Series A funding,
I need to clearly communicate
exactly what we’re trying to build.
If the value proposition isn’t crystal clear,
you’ll lose people
in the first five minutes.”
You have one line in text,
five minutes in speech,
to sell your product.
Can you do that?