As a clientk reader,
you realize that I love white space.
I consider white space
to be the equivalent of a highlighter.
It draws attention to the sentence
or paragraph
that it surrounds.
Want the reader to take action?
Isolate that prompt.
Surround it with white space.
Dwayne Bragonier*,
president of
BAI Bragonier,
shares
“The structure and layout
of an email
are extremely important.
After all,
if the presentation is not inviting,
it may not be read.
And if it’s not read,
it doesn’t really matter
what you wrote.
For example,
how likely are you to read
an email that is
15 to 20 lines
in one continuous paragraph?
Better to use complete sentences
and short paragraphs
that consist of no more
than two or three sentences.
Don’t indent the first line
of a paragraph
and leave a space
between each paragraph.”
In romance novels,
the rule is to never have a paragraph
more than seven lines long.
Readers tend to skip paragraphs
that are longer.
Use the power of white space.
*December 2014
CPA Magazine