I was approached to join
a group of writers “serious”
about promo.
For an entire week,
they’ve been talking online
about their kids
and their day jobs
and the weather,
everything except promo.
I scan the emails
but I don’t reply.
I don’t have time for small talk.
Two solid selling writers
have already dropped
this “serious” about promo group.
They don’t have time for small talk either.
Doers DO.
They don’t talk about doing.
They get sh*t done.
If you want to attract doers,
eliminate the small talk
as much as possible.
We’ll learn about each other
as we tackle projects.
Give us tasks.
Now.