Romance writers stress over every word,
knowing that each one,
especially in the early pages of a story,
makes the difference
between the reader
turning the page
or setting the book down.
The thesaurus is dangerous
because,
while words might mean the same thing,
they have very different tones.
Readers dislike moody heroes.
Many readers, however, love temperamental heroes.
That’s why it always surprises me
that businesses are so casual over
their signs, promotions, social media messages.
One wrong word could make the difference
between a happy customer
and a former customer.
Seth Godin has a great post
on this subject.
Think of how you want your customers
to react to your messages
and make every word count.