One of my pen names
is known for a certain brand of chocolate.
Whenever I attend an online event
under this pen name,
I casually mention this chocolate.
The first couple of times,
no one really noticed.
Then after a few events,
previous attendees would note
that I’m ‘always’ talking about
this chocolate.
Now readers mention this chocolate
before I do.
Readers post pictures of it
on my Facebook page.
They send me emails about sales
or sightings.
It is a running joke
and running jokes are powerful.
Readers feel like insiders.
They know this secret about me.
It gives them an excuse
to contact me
(and yes, many readers NEED an excuse).
It builds a relationship.
Creating a running joke
is VERY powerful.
What can you be known for?