Writers, inventors, product developers
are always asked where their ideas come from.
For Sir James Dyson,
ideas come from terrible flaws.
In March/April’s The Costco Connection
he shares
“We always look for products
with some kind of terrible flow.
If we cannot dramatically improve
the way something works,
we won’t touch it.
Sometimes it’s the realization of the flaw
that drives us to develop the technology,
as with the dual cyclone.
Sometimes it’s the other way round;
we’ll have the technology and
observe that it could be good
for something else.
That is what happened with Airblade.
We had been developing
a fast-moving sheet of air
for something else
and realized that it could be used
for scraping water off your hands.”
Have you seen some terrible flaws?
Can you correct them?