Many of the most innovative companies
separate out innovation hubs
from their core business.
Why?
Scott Anthony explains why
and suggests the solution
in one of his most popular posts
31 Innovation Questions.
“What is “the sucking sound of the core?”
The pull of the core business
and business model
that subtly influences new ideas
so they resemble
what the organization has done before.
What is an innovation “safe space”?
An organizational mechanism
that protects innovators
from the sucking sounds of the core.”
Some organizations I know
host their innovation teams
on different floors or even different buildings.
They have separate budgets.
Sometimes they’re in a completely separate company.
Consider keeping your innovation teams
and your core business teams
separate.