A reader reminded me…
If movies are moving toward 3D
and looking at the release line up for 2010
they certainly are,
your commercials shown in the movie theater
should be in 3D also.
Right now,
that is a larger investment.
However,
it also has a larger pay off.
A 3D commercial gets a ‘wow.’
It is noticed.
A year from now,
that same commercial
won’t even be noticed.
3D will be expected.
It will be the entry fee for playing.
You might as well
make that investment right now.
Move to 3D
if you’re advertising in theaters.