Fighting The Upgrade

One of my email accounts is with Yahoo!
For well over a year,
Yahoo! has been trying to move users
to the upgraded email system.
Despite forced trial,
there is still resistance.

Why?
Because the classic version has features
that the upgrade doesn’t have.

If you face extended resistance
to an upgrade
(most people not liking change
will resist at first),
you have a couple options.

You can incorporate
the features the classic users cling to
in the next upgrade
or
you can split your product line into two.

What route you take
depends on your vision for the company
and how important that product is.

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