I’ve noticed a trend
on social media.
I’ll share another writer’s post.
They’ll, in response,
like one of my posts.
That’s not the same thing.
At all.
When I share a post,
it means all of my followers
have a better chance
of seeing the other person’s post.
When I like a post,
it means the other person’s followers
have a better chance
of seeing their own post.
Both increases reach.
But only one increases reach
to new-to-us readers (prospects).
A like doesn’t equal
a share.
Remember that
when reciprocating
on social media.