It is February 12th
and this is my annual reminder
that MANY people
dislike Valentine’s Day.
I write romance novels,
stories that feature love
and relationships,
and I am very careful
about marketing around
Valentine’s Day.
I usually gently reference it
with color – pinks and reds
and with hearts, roses,
chocolates
in my graphics.
And I don’t mention it
at all
in text.
Valentine’s Day
is a love it
or hate it
celebration
with many more people
hating it
than
loving it.
Market around Valentine’s Day
carefully.