Include The Buy Link

Yes, I know
your products are available
at a variety of places.

Yes, I know
if you set up a page
with links to all those places,
you will likely
forget one.

Yes, I know
it is simpler
to tell prospects
to search for
your product name
at their online store of choice.

But most people
won’t search
for your product name.

That is too much work
for them.
(I’m included in that group.)

They won’t buy your product.

Add a buy link
to social media posts.

If you forget
an online store
on your website’s product listing,
add it.

But please send customers
somewhere.