Should you wash
your produce thoroughly
before selling it
at a farmers’ market?
Logic would say
you should.
But humans
aren’t logical beings.
There was a study
by the National Farmers’ Market
Association
that found
consumers were willing to pay
25% more for the exact same produce
if it came dirty.
Why?
Because they feel dirty produce
is ‘proof’
it came directly
from the farm.
Don’t wash
your produce
before selling it
at a farmers’ market.