The title on a book cover
I saw this morning
used cursive font
for part of the text.
It looked pretty
but I have no f*ckin’ idea
what it said.
And when I was a broke a$$ kid,
we didn’t have
laptops or personal phones.
We used cursive
for almost ALL text communications.
Younger generations
definitely won’t know
what the title
of that book was.
All they’ll know is…
that book isn’t meant
for them.
And that is
what many of your prospects
will think
when they see cursive
on YOUR marketing material
– that product/service
is not for them.
Don’t use cursive.