I watch YouTube
and other video-heavy platforms
with the subtitles turned on.
And I’m not alone.
50% of Americans
watch content with subtitles
most of the time.
This number skews higher
with younger generations.
A whopping 70% of Gen Z
use subtitles.
I’m a reader
so text is my preferred mode
of communication.
But I also use subtitles
for a number of other reasons.
Some experts
aren’t great speakers.
Many subtitle programs
now take out all the pauses
and verbal tics.
Some experts
don’t speak English.
And I suck
great big hairy donkey balls
at understanding
other languages.
Having the content translated to English
via subtitles
is wonderful.
Subtitles help
with taking notes.
Subtitles also are a solution
to audio issues.
There are many other reasons
to use subtitles
but the most important thing
to realize is…
people are using them.
We,
as small business builders
and marketers,
should use them also.
Ensure your video marketing
has subtitles.