A publisher I know
doesn’t release romance novels
with Valentine’s Day themes
because
they don’t sell well.
Many ROMANCE readers
HATE Valentine’s Day.
They absolutely hate it.
If people who read
about love and romance
hate it,
you can bet
your first startup dollar
even more people
in the general population
hate it.
I don’t mention
Valentine’s Day
in my promotions.
I say things like
“Feel the love
and read” X
or
“Give the gift of love.”
or
something else love-themed.
The people who enjoy
Valentine’s Day
assume it is
a Valentine’s Day promotion.
The people who hate
Valentine’s Day
assume
I’m merely promoting
all types of love
and that’s rarely a bad thing.
Consider not mentioning
Valentine’s Day
in your
Valentine’s Day promotions.