I make a solid living
from writing, publishing and selling
romance novels.
The money allows me
to write full time.
But I also write romance novels
because romance novels
changed my life.
They sell love, hope
and optimism
and, at certain times in my life,
I really needed all three
of these things.
As that additional non-financial reason
was very much needed
when I was starting up
the romance writing business.
Because the money
doesn’t flow
day 1 of being a romance writer.
As with most start ups,
it took a few years
for the romance writing business
to be profitable.
I suspect I would have quit
during those lean years
if I was only writing romance novels
for the money.
Business builders
need a non-financial reason
for starting businesses.
Because there WILL
be times
when the cash isn’t flowing
or the cash is being
reinvested.
What is your non-money reason
for starting YOUR business?