Customers who have left
their shopping
until today or tomorrow
for December 25th gift exchanges
are a different type
of customer.
Last minute shoppers
often struggle
to find the ‘perfect gift.’
They need someone,
a scapegoat
if the gift goes wrong,
to tell them
they HAVE found
the perfect gift.
This could be customer reviews.
“Sally says this is the perfect gift
for all the Moms in your life.”
Or it could be a celebrity endorsement.
“Does your loved one watch
The Kardashian?
Because Kim Kardashian loves
this product.”
Or it could be the salesperson’s views.
“I used this face cream
and I loved it.”
Give those last minute shoppers
the confidence
they need
to finally make their purchases.