Most of us know
the Boston Tea Party
was a protest against
England’s taxes on tea
in the (now) USA.
What I didn’t know
until recently
was
it was a protest
against England
LOWERING the tea taxes.
That brought the price
of legal tea
closer to the price
of smuggled tea
and
the wealthy tea smugglers
(like John Hancock
and Samuel Adams)
didn’t like that.
So they staged
a protest,
marketed it
as being an act
of freedom and liberty.
And it was extremely successful,
so successful
that hundreds of years later,
we STILL believe the marketing.
When someone tells you
marketing doesn’t work,
ask them
if the Boston Tea Party
was a protest
against
increased
or
decreased taxes.
Marketing works.