Is Your Marketing Material Also A Resource?

I keep the annual catalog
for Veseys Seeds
for the entire year.

It is jammed full
of gardening advice
and tips about growing plants
in my area of the world.

And yes,
when I need to order
seeds or bulbs,
I order from Veseys
as I have the catalog right there.

I keep the contact information
for a realtor on my fridge.
It is on a magnet with a calendar
on it
and I get a new one
from this realtor every year.

Having a calendar
on my fridge is helpful.

And yes, if I ever
need a realtor,
I will call him.

Marketing material
with helpful information on it
is often
saved.

If you want your marketing material
to be kept by prospects,
craft it as a resource.