They Won’t ‘Eventually’ Notice

Keep putting out great products
and someone will eventually notice.

Older business gurus offer
this advice
ALL the time.

It is wrong,
so very wrong.

Look at this blog
– client k.
I’ve posted every day
here
for a couple decades.

My readership is tiny.
And it isn’t growing.

There’s a LOT
of sh*t on the internet.
It is highly unlikely
someone will ‘discover’ this blog.

If I cared about
the size of my readership
(I don’t),
I should promote
this blog
– constantly.

I would definitely
have to do some things,
perhaps many things
differently.

If your products/services
have too small of a customer base
for you,
you have to do something
different
also.

No one is going to
‘discover’ you.

You have to bring
yourself, your business,
your products/services
to prospective customers.