In my corner of the universe,
there are hard rains
followed
by little rain.
We install rain barrels
to capture the water
from the hard rains
and
we use that water
during the dry stretches.
As a result,
we have available water
all year round.
When we first start our businesses,
revenue/sales are often
like that.
We have bumps of revenue
when our businesses get
some media coverage
or one of our posts
go viral.
That is often followed
by dry sales spells.
It would be wise
to ‘capture’ some of that revenue
and save it
to use later.
Revenue can be erratic.
Plan for that.