I decided not to renew
a professional membership.
I was no longer using it.
The fees were hefty.
The time requirement
to keep it
was equally intense.
Since I’ve passed the renewal date,
I’ve been receiving
increasingly angrier messages
and notifications of
increasingly larger late renewal fees.
There hasn’t been a single message
asking me
WHY I haven’t renewed.
No one has contacted me
about options
to help with the renewal fees
or to ease
the time requirements.
The reaction is 100% punitive
and it has reassured me
I made the right decision
by not renewing.
If you truly want to
retain customers,
talk to them,
listen to them,
help them
stay with you.