If You Can Safely Do So, Go Outside

There are parts of the world
where a human
can’t safely
leave their home today
due to climate change.

This will become
more and more common.

What does this mean
for business builders?

We should think
long and hard
before building a business
that requires
people to go outside,
to leave a building.

If we do build
such a business,
we might wish
to consider
how we could make
inside
an option.

And we should,
ourselves,
today or tomorrow,
go outside
if it is safe
to do that.

We should enjoy
that option
because it might not
always be there
for us.

Go outside today.

But build businesses
that can operate
inside a building.