I planned to donate
X dollars
to a science center.
When I clicked on
the one time donation option,
the site bots
asked if I had a membership.
I didn’t have one
and I ended up
buying a membership
at the same level
of dollars
as my intended one time donation.
Which seems like a loss
for the science center
EXCEPT
I will likely
renew that membership
every year
for the rest of my life.
And I will likely
also donate
in the future
at fundraising events.
That’s a huge increase
in future revenues
for the science center.
If you can,
turn a one time donation/sale
into
a renewable membership.