MailChimp, a newsletter provider,
just announced
a HUGE price increase
for all customers.
They know
email providers have been
filtering out newsletters,
which means newsletters
have been less effective
sales-wise.
But I suspect they are counting on
their customers being
distracted by Omicron,
being too tired,
too stressed to react
to the price increase,
to take their business elsewhere.
Yes, it is a sh*tty move
but it will be effective.
People ARE too tired
to move.
They’ll stay with MailChimp
and, in a couple months,
they will forget about
the price change.
Your customers are currently distracted.
They likely won’t notice
some of the changes you’re considering.
Think before
implementing those changes.