A newer writer posted that
she had participated in a blog tour
last week
and received no sales.
She felt it was a waste of money.
If immediate sales was her goal,
she is absolutely right.
It WAS a waste of money.
Blog tours tend to increase awareness,
not sales.
Those blog hosts are likely to be influentials.
These influentials now know
the newer writer exists.
When she publishes her next book.
these blog hosts are more likely
to read that book’s blurb.
They are more likely to buy the book.
If they like the book,
they are more likely
to tell others about it
…for free.
The blog tour isn’t about sales today.
They are about sales tomorrow.
Align your goals
with the purpose of the promo vehicle.
Some promo vehicles increase sales.
Some increase awareness.
If you want sales,
engage a promo vehicle
that increases sales.